TV Rental NYC
Pop-up shops · storefront windows · activations

Bright enough
for the window.

Pop-up shop screen rental in NYC. Daylight on a storefront window washes out a normal TV. Our 55″ Samsung OM55B runs 3,000 nits, about six times a regular screen, so your campaign is legible from the sidewalk at noon.

  • 3,000 nits
  • Portrait or landscape
  • We mount it in the window and take it down when the pop-up closes
Window screen from $675 for 2 days
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Pop-up shop screen rental NYC: high-brightness portrait display in a storefront window at midday
OM55B · 3,000 nits · midday
Brightness, in nits

What 3,000 nits actually does behind glass

Brightness is measured in nits. Here is what each number actually does behind glass.
Bar chart: home TV 250–400 nits, our standard QM 500 nits, our OM55B window display 3,000 nits. About 2,500 nits are needed behind glass at noon.
The fine print on “1,500 nits”
Consumer TVs that advertise 1,500 nits hit that only for small highlights; sustained full-screen brightness is closer to 500. The OM55B holds 3,000 across the whole panel, all day, and is rated for 24/7 operation.
Noon, behind storefront glass

Regular screen vs. OM55B

Standard 500-nit screen behind storefront glass in daylight, washed out
Regular screen 500 nits · noon
Washed out
3,000-nit OM55B window display behind storefront glass in daylight, fully legible
OM55B window 3,000 nits · noon
Legible from the sidewalk
Pop-up window package
Window screen + counter screen, one week
  • 1× 55″ OM55B, portrait, mounted in the window
  • 1× 43″ QM43C on the cash wrap or a counter stand
  • 7 days, delivery and pickup in Manhattan or Brooklyn
  • Content loaded; swap the reel mid-week by text
Total $1,490
Book the pop-up package →

How it goes in the window

  • Portrait floor standSet against the glass.
  • Ceiling-to-floor pole mountIf the window has no sill.
  • Cable down the columnTo the nearest outlet.
  • No drillingNot into the storefront, unless you ask for it.
Pop-up window screens: portrait displays in both windows of a Janie and Jack storefront Window displays in a storefront on a city street

Where pop-ups book us

  • SoHo
  • Nolita
  • Williamsburg
  • Lower East Side
  • Hudson Yards
  • Flatiron
  • Meatpacking
  • Dumbo
  • Greenpoint
A service of CrownTV

Opening a permanent store after the pop-up?

Rental fees credit toward buying the screen, and CrownTV installs permanent signage for retail brands nationwide. One conversation, same team.
10,000+ screens installed Since 2012 Google 4.9 · 254+ reviews
Talk to CrownTV →